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Ipek Demirdag Jackson, PhD

Behavioral Scientist | Quantitative Researcher

Los Angeles, CA

ipek.demirdag@gmail.com

Ipek is passionate about understanding and enhancing people's experience on various technological products.


Currently, she works as a quantitative researcher at Meta, in Facebook Marketplace, as she applies her PhD training to lead research programs to understand user attitudes and behavior to inform strategies.


Prior to joining Meta, Ipek earned her PhD in Behavioral Marketing from UCLA Anderson School of Management. Her main PhD research explores when and why users opt for human choice and feel uneasy about letting an algorithm choose on their behalf. She studies users’ divergent conceptualizations of algorithmic and human decision processes and the effect of this disparity on satisfaction. 

She received her B.S. in Biopsychology, Cognition, and Neuroscience with honors and distinction from the University of Michigan, where she also received her M.S. in Cognitive Neuroscience.

Home: About

Research

Please contact Ipek if you would like to receive details about the following research papers. 

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Tree Hugger
Street Silhouettes

Insights into the Black Box: Input Explainability Drives Consumer Satisfaction in the Digital World

Bias Neglect: When Consumers Neglect Human Bias, but not Algorithmic Bias

Psychological Ownership versus Psychological Rentership: How Owners (not Renters) Protect the Environment

Ownership Where Ownership Does Not Exist:  Psychological Ownership in Sharing Economies

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